Privacy Policy
Last updated: June 2026
1. Who we are
Vowance (“we”, “us”, or “our”) operates the website at vowance.com. We are responsible for the processing of your personal data as described in this policy. Contact: hello@vowance.com
2. What data we collect
We collect the following personal data:
- Email address — when you join our waitlist.
- Questionnaire answers — your preferred card style, quantity preference, and customization choice.
- Usage data — pages visited, device type, and interaction data, collected via Microsoft Clarity (session recordings/heatmaps) and Meta Pixel (with your consent).
3. Purpose and legal basis
| Purpose | Legal basis |
|---|---|
| Sending launch updates & early access emails | Consent (opt-in) |
| Analytics & site improvement (Clarity) | Consent (opt-in) |
| Marketing attribution (Meta Pixel) | Consent (opt-in) |
| Understanding product demand (quiz answers) | Legitimate interest |
4. Cookies
We use cookies and similar tracking technologies. You can manage your preferences via the cookie banner when you first visit our site.
- Essential cookies — required for the site to function. Always active.
- Analytics cookies (Microsoft Clarity) — session recordings and heatmaps. Only with consent.
- Marketing cookies (Meta Pixel) — ad targeting and conversion tracking. Only with consent.
5. Third-party processors
- Microsoft Clarity — session analytics. Privacy statement
- Meta (Facebook Pixel) — advertising. Privacy policy
- Vercel — website hosting. Privacy policy
6. Data retention
We retain your email address and quiz answers until you unsubscribe or request deletion. Analytics data is retained as per the respective third-party's policies.
7. Your rights
You have the right to:
- Access the data we hold about you
- Request correction or deletion of your data
- Withdraw consent at any time (does not affect past processing)
- Opt out of marketing emails at any time via the unsubscribe link
- For California residents (CCPA): request disclosure or deletion of personal information collected
To exercise any of these rights, email us at hello@vowance.com.
8. Third-party services
We use third-party services (e.g. Meta, Microsoft Clarity) that may transfer and process data on servers located outside your state or country. These services maintain their own privacy policies and data security standards.
9. Changes to this policy
We may update this policy as our service evolves. We will notify waitlist members of material changes by email.